BC Ferries Focused on Customer Feedback to Improve Manifest
Listening to customers and adjusting fares to maximize ferry loads, BC Ferries saw the highest passenger traffic levels that the company has experienced in over 20 years during the second quarter .

As a way to improve affordability for travellers, BC Ferries provided a range of deeply discounted fares for travel on off-peak sailings.
This move not only increased ferry traffic, but opened up availability on the popular sailings.